#252 Socrates
Founders17 Juni 2022

#252 Socrates

What I learned from reading Socrates: A Man for Our Times by Paul Johnson. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com ---- [0:54] I would trade all my technology for an afternoon with Socrates. — Steve Jobs In His Own Words by George Beahm. (Founders #249) [1:20] Churchill by Paul Johnson. (Founders #225) Heroes: From Alexander the Great and Julius Caesar to Churchill and de Gaulle by Paul Johnson. (Founders #226) Mozart: A Life by Paul Johnson. (Founders #240) [2:07] It’s fascinating how great entrepreneurs would arrive at similar conclusions even though they lived at different times in history, they lived in different parts of the world, and they worked in different industries. [3:43] It was Confucius's view that education was the key to everything. [4:57] Socrates was in no doubt that education was the surest road to happiness. [7:05] Alexander the Great: The Brief Life and Towering Exploits of History's Greatest Conqueror--As Told By His Original Biographers by Arrian, Plutarch, and Quintus Curtius Rufus (Founders #232) [8:43] It is immoral to play at earning one's living. —Coco Chanel: The Legend and the Life by Justine Picardie (Founders #199) [9:40] Socrates was never a bore—far from it. [11:12] Excellence is the capacity to take pain. —Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184) [11:25] No discomfort seemed to dismay him. [12:36] A healthy body is the greatest of blessings. [14:50] Let us therefore brace ourselves to our duty, and so bear ourselves that, if the British Commonwealth and its empire last for a thousand years, men will still say, This was their finest hour. —Winston Churchill [15:18] An incredible paragraph: It was Pericles' gift to transmute Athenian optimism into a spirit of constructive energy and practical dynamism that swept through this city like a controlled whirlwind. Pericles believed that Athenians were capable of turning their brains and hands to anything of which human ingenuity was capable-running a city and an empire, soldiering, naval warfare, founding a colony, drama, sculpture, painting, music, law, philosophy, poetry, oratory, education, science and do it better than anyone else. [16:26] Robber barons like Henry Flagler (Founders #247) and Rockefeller (#248) believed you could be a master of fate too. [18:41] Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251) [21:20] His deepest instinct was to interrogate. The dynamic impulse within him was to ask and then use the answer to frame another question. [22:27] I don’t want to skip over how important that sentence is: He made the people he questioned feel important. [22:39] Mary Kay would teach her salespeople that everyone goes through life with an invisible sign hanging around his or her neck reading, “make me feel important.” —Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer. (Founders #20) [25:18] He was extremely interested in how things were done by experts. Craftsmanship fascinated him. He accumulated a good deal of information concerning products and processes. [27:48] There's just a tremendous amount of craftsmanship in between a great idea and a great product. —Steve Jobs [28:21] He wants to show that on almost any topic the received opinion is nearly always faulty and often wholly wrong. Socrates was always suspicious of the obvious. The truth is very rarely obvious. [29:39] Be suspicious of the obvious. [29:47] What is particularly liberating about Socrates is his hostility to the very idea of there being a right answer. [30:21] This denial of independent thought by individuals was exactly the kind of mentality he spent his life in resisting. [39:10] Intense competition generated artistic and cerebral innovation on a scale never before seen in history, but also envy, spite, personal jealousies, and vendettas. [42:14] We have to accept that Socrates was a curious mixture of genuine humility and obstinate pride. [44:42] Socrates in prison, about to die for the right to express his opinions, is an image of philosophy for all time. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”— Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

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#394 An Orphan Who Built An Empire: Leonardo Del Vecchio and The Founding of Luxottica

#394 An Orphan Who Built An Empire: Leonardo Del Vecchio and The Founding of Luxottica

Your dad dies before you’re born. Your mom can’t afford to take care of you. You grow up without a family and in an institution. You learn a trade and start working full time at the age of 14. You wor...

13 Juli 20251h 7min

#393 The Marketing Genius of the Michelin Brothers

#393 The Marketing Genius of the Michelin Brothers

Your family asks you to take over a failing factory in a remote part of France. This “family business” comes with a stack of unpaid bills, a small team of workers who haven’t been paid in months, and ...

3 Juli 202554min

#392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire

#392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire

You take over the family pastry shop and transform it into one of the most valuable privately held businesses in the world. Your father dies young. Your uncle does too. Everyone is relying on you and ...

23 Juni 202554min

#391 Jimmy Iovine

#391 Jimmy Iovine

You grow up in a rough neighborhood in Brooklyn. You drop out of college. Your dad is your best friend but you don’t want to work the docks like him. You’re determined to “do something special.” You g...

13 Juni 202557min

#390 Rare Steve Jobs Interview

#390 Rare Steve Jobs Interview

I've read this interview probably 10 times. It's that good. Steve Jobs was 29 when this interview was published, and with remarkable clarity of thought Steve explains the upcoming technological revolu...

4 Juni 202540min

#389 The Founder of Jimmy Choo: Tamara Mellon

#389 The Founder of Jimmy Choo: Tamara Mellon

When Tamara Mellon’s father lent her the seed money to start a high-end shoe company, he cautioned her: “Don’t let the accountants run your business.” Little did he know that over the next fifteen yea...

26 Maj 202555min

#388 Jeff Bezos's Shareholder Letters: All of Them!

#388 Jeff Bezos's Shareholder Letters: All of Them!

(I fixed the audio and uploaded a new episode!)  "To read Jeff Bezos’s shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any o...

15 Maj 20251h 19min

A conversation on focus and finding your life's work

A conversation on focus and finding your life's work

My friend Patrick O’Shaughnessy asked me to come to New York and record a conversation. Patrick had just finished listening to episode #383 "Todd Graves and his $10 Billion Chicken Finger Dream" and h...

9 Maj 20251h 22min

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