Firin' Up The Salsa: Jammin' with Ajay About Hot Sauce and Advertising
JMC Jams S32 Okt 2025

Firin' Up The Salsa: Jammin' with Ajay About Hot Sauce and Advertising

Ajay Sohal discovered his passion at SJSU. Switching Majors to Advertising, Ajay used his experiences and his newfound knowledge to develop and grow his brand of hot sauces. An homage to his grandma's hot sauce, that she prepped for him after school growing up, Ajay has made his kitchen-sink project into a really viable business. And now he's coming back to SJSU to work with our advertising students.

In this episode we chat about sauce and inspiration and ambition and working with Belen Moreno's classes to brand and promote his range of sauces. And the future too and how awesome our advertising program is!

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