Social Impact Storytelling

Social Impact Storytelling

On this episode, you’ll learn Social Impact Storytelling do’s and don’ts from Professor Jacqueline Babb (Northwestern University) and Fortune 500 consultant J T. Ramsay. The master class begins by demonstrating how to create a narrative that inspires consumers to be a co-hero of the story — by supporting a brand’s corporate citizenship efforts. Then Babb and Ramsay provide practical advice on how to leverage social impact storytelling to highlight product benefits and to potentially attract new customers, increase share-of-wallet among existing customers, bolster reputation among stakeholders, and enhance employee recruiting.

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Avsnitt(11)

Sustainability's Next Frontier: Upcycling Poop

Sustainability's Next Frontier: Upcycling Poop

Sedron Technologies is creating waste-treatment plants which convert toilet sewage and cow manure into carbon-negative electricity, safe fertilizers, and sanitized water for irrigation. Benefits inclu...

12 Sep 202527min

How CSR Reduces Risk

How CSR Reduces Risk

Professor Wayne Visser reveals how environmental sustainability and social responsibility can reduce a company’s risk of financial loss. To evaluate which reputation risks have the most potential to d...

27 Aug 202525min

Making the Business Case for CSR

Making the Business Case for CSR

This special Master Class edition of Meaningful Impact features CSR pro Tiffany Payne, who shares candidly how to make the business case for CSR, using Comcast's Project UP as the real-world example. ...

31 Juli 202538min

Closing America's Smile Gap

Closing America's Smile Gap

Closing America's Smile Gap is a 10-year initiative by Procter & Gamble to improve the oral health of 20 million American children. This episode of Meaningful Impact provides insights about the cause ...

25 Mars 202527min

True Name by Mastercard

True Name by Mastercard

This episode tells the fascinating, behind-the-scenes story of the launch of True Name by Mastercard. made possible by the courage and unrelenting commitment of Lucas Crigler, the visionary, and Chery...

27 Dec 202427min

The Bud Light Boycott

The Bud Light Boycott

The boycott of Bud Light was intended to punish Anheuser-Busch for its support of the transgender community AND to discourage other companies from using their marketing budgets to convey transgender a...

13 Nov 202431min

Inspiration Booster Shot:  Motives

Inspiration Booster Shot: Motives

This mini episode offers a booster shot of inspiration with two short stories about motives. The first story is a re-telling of Arthur Gordon's 'The Turn of the Tide' where he follows a doctor's unort...

24 Juni 20248min

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