Marketing Trends 2026: How AI Is Changing GTM, Content, and Trust | E25

AI isn’t just speeding up marketing — it’s changing what buyers trust, how brands get discovered, and what “good GTM” even means.

In this SaaSy Moms episode with Chae O’Brien, we unpack the biggest marketing trends shaping 2026, including:

• How small teams can run mid-market level GTM through AI workflows

• Why generative search + citations will change how brands win visibility

• The shift from “what can we promote?” to “what can we prove?”

• Why trust signals matter more than polished content in the AI era

• How campaigns, content, and personalization are being rebuilt (fast)

• The emotional reality behind all of it — especially for working moms in tech

If you’re a founder, marketer, PMM, or a solo marketer trying to keep up, this episode is a grounded playbook for what to focus on next.

Chapters:

(00:01:00) Meet Chae: why marketing playbooks are being rewritten

(00:05:00) Budget-friendly GTM: start with your ICP (not channels)

(00:10:00) Trust signals that work when buyers are skeptical of “marketing”

(00:14:00) Marketing trend 2026: “the year of the workflow” for small teams

(00:18:00) Generative search + citations: the new visibility game in 2026

(00:22:00) Brand in the AI era: why AI strips “creative language”

(00:26:00) The big shift: stop promoting — start proving

(00:30:00) Campaigns will change: from 12-week assets to rapid testing loops

(00:34:00) What AI can’t replace: POV, segment nuance, and real differentiation

(00:39:00) Buyer attention is fractured: how decision-making is evolving

(00:43:00) Modeling scenarios + testing signals: using AI without losing strategy

(00:47:00) Working-mom reality: switching modes, guilt, and mental load

(00:52:00) Productivity after kids: urgency, resilience, and redefining “success”

(00:57:00) Closing reflections: marketing, motherhood, and staying human

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