Selling Coin Toss Brewing: The Honest Version

Tim Hohl founded Coin Toss Brewing in Oregon City, Oregon in March 2015 and ran it for almost nine years before selling in February 2024. The decision to sell started informally in May 2022 — a mix of burnout, financial pressure, and changing market conditions. After hiring a broker later that year, interest was slow. Tim also reached out directly to other brewery owners in the Northwest and had conversations with wholesale partners and a few loyal customers who wanted to keep the brand going. None of those discussions went anywhere. In late 2023, a serious buyer showed up. After weeks of negotiating, they shook hands before Thanksgiving and closed the deal three months later.

What We'll Talk About:

• Why I decided to sell: When the idea first came up and what pushed me to actually do it. The real reasons: running low on cash, staffing problems after COVID, customers drinking less and spending differently, and just feeling stretched too thin.

• Getting ready to sell: What I wish I'd known going in. When to tell people (and when not to). Why selling to friends or regular customers gets complicated fast. Keeping expectations realistic without burning bridges.

• -The negotiation process: The emotional roller coaster of actually making a deal. What I learned about trust, timing, and when to walk away. How things change once it gets serious.

• Letting go: What it felt like the day it became real. The mix of relief, pride, and loss. How I made peace with it.

• What comes next: Figuring out who you are when you're not "the brewery owner" anymore. Staying connected to the community without being in it the same way. What success looks like now.

• Lessons for other owners: The practical stuff and the emotional stuff. What I'd do differently. What I'm glad I did.

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