The Amy Porterfield Show8 Juni 2017

#163: Demystifying the Facebook Pixel

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on to something else? Welcome to Facebook Pixel Optimization. Don’t be nervous! We’re going to ease into all you need to know with my Facebook ad guru Rick Mulready, who can break down the Power Editor like Stephen Hawking does the universe. These are the questions Rick and I tackle in this episode: What is the Facebook pixel? What does it do? (Yes, a few fundamentals just in case you are new to this environment!) How do I set it up? When do I use it? What are event codes? How does it measure efficiency? Where can I see the data? What’s the difference between a Facebook account pixel and a conversion pixel? Why do I have to put the pixel on specific web pages when it’s already on my website? How is the pixel related to retargeting? Why do my Facebook conversion stats differ a lot from my LeadPages notifications for the same campaign? What are the essentials for running an effective retargeting ad campaign? How can I use retargeting for people who watch my Facebook Live videos? After someone views a blog post with the pixel, how long do I have to retarget them? Phew. That’s a lot, right? And that’s not all! Download Rick’s article, “The Complete Guide to the Facebook Ads Pixel,” and you will become a pixel master in no time.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(888)

4 AI Tools I'd Never Run My Business Without

How My Team Uses Claude, Wispr Flow, MacWhisper, and Granola Every Single Day You talk at 150 words a minute. You type at 40. No wonder every email, brief, and recap takes four times longer than it s...

22 Sep 24min

My New Business Model 6 Months In: The Full Update

Digital Course Academy earned over $60 million and served more than 100,000 students. About six months ago, I retired it. This is the update. I'm taking you inside the three coaching programs I run n...

15 Sep 39min

Nedra Glover Tawwab: Stop Doing Work That's Not Yours

How Hyper-Independence Caps Your Revenue, and What to Hand Off First Being good at something has never been a reason to keep doing it. Nedra Glover Tawwab has three questions that tell you what shoul...

8 Sep 49min

Stop Handing Your Next Hire a To-Do List

How to Attract A-Players as Employees Every quarter I open the books. My team sees the revenue, the profit, all of it.Most founders assume their people would head for the door if they saw the full pi...

1 Sep 26min

Jam Gamble: How to Stop Replaying What You Said

Why the Voice Telling You to Play Small Belongs to Someone Else The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a b...

25 Aug 53min

The Hire That Buys Back Your Time

The Sorting Exercise That Makes Your Next Hire Obvious I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified h...

18 Aug 19min

Ashley Brock: $380 a Month Isn't Enough for Ads

How Much to Spend on Ads, and Where 95% of It Should Go Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I'v...

11 Aug 39min

Start Your Black Friday Planning Now

How to Run a Promo With Something You've Already Built You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before th...

4 Aug 16min