#214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience

Most of you already know I’m all about list building. In fact, one of my favorite mottos is “always be list building.” But not everyone knows that an indispensable element of any successful list-building effort is an effective lead magnet—a freebie—that’ll stand front and center and draw crowds to opt-in. But then the question becomes: How do I know which type of lead magnet to create? That’s why you can’t miss today’s episode! I’m sharing the ultimate guide to choosing the right lead magnet for your audience, covering the seven types of lead magnets I think are working best right now. And what I’m sharing is not only from my experience. I’ve prepared a bunch of examples of lead magnets from some of my good friends and peers—all of them list building pros—and I’m also covering the pros and cons of each, to help you decide which lead magnets are right for you and your audience. To make it even easier for you, I’ve prepared a freebie with every one of the examples of lead magnets I’m going to discuss in the episode, so you can hear about them, but also see what I’m talking about as clearly as possible. This episode is brought to you by: My free Masterclass, The Ultimate List-Building Catch-Up Plan. If you are struggling to get started with list building or if you're not attracting new subscribers to your email list every single day, this is the free masterclass for you! Check out these highlights: Why it’s only worth it to look at your conversion rate numbers and not anyone else’s. [3:48] The one lead magnet that’s sure to help your audience get to the finish line easily. [6:08] The type of freebie that’ll get your audience saying, “I can’t believe this is free—I would’ve paid for this.” [10:55] Is there a place for video or audio freebies? [13:33] How about challenges? (You know you want to know how to make these lead magnets work—they’re fun!) [16:49] The quick, easy (for audiences to process) and increasingly popular quiz. [20:17] What kind of free courses you can do and how to get them to work as lead magnets. [24:41]