038. 3 Ways To Reset Your Brand That Don’t Include a Rebrand

New year. Clean slate. Loud internet.

Word of the year, vision boards, goal setting, reflection prompts… If January already has you feeling behind & scattered, you’re NOT alone.

And whenever I start feeling out of control, I look at my circus & my monkeys.

In this episode, I’m walking you through 3 simple, practical ways to reset your brand without a full-on rebrand.

“Spring cleaning” belongs in the Spring, so think of this as an opportunity to clear the clutter and make your brand feel usable again right now, as it is.

Because when your brand is easier to use and lighter to show up with, you feel prouder to share it & visibility stops feeling like such a heavy lift.

Think of it as brand maintenance:

Less “new year, new you.” More “same you, but with fewer tabs open.”

(Also, take a shot every time I say “off-the-cuff”. Or don’t. We’ve got monkeys to manage.)

SPOTLIGHT MOMENTS

✦ Why you’re never “too late”, no matter the time of year

✦ Why creating a brand maintenance habit keeps momentum going

✦ The brand folder system that’ll save you hours of faffing

✦ How to reset your website in under 15 minutes (no overhaul required)

✦ Creating social templates that make showing up feel lighter, even on low-energy days

TAKE THE STAGE

Pick one of the 3 resets from this episode and do it this week:

• Organise your brand assets
• (Quickly) update your website
• Simplify your social templates

That’s it. One task.

Then DM me and tell me which one you’re starting with: I’ll be cheering you on from the front row.

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Mentioned in this episode:

✦ ORGANISE YOUR CANVA WORKSPACE: Have your brand assets, templates and projects at your fingertips & save a lot of time!

✦ TUTORIAL: Automatically update the year in your website (in Webflow)

✦ BROKEN LINK CHECKER: Easily find broken links & get them fixed ASAP.

✦ UPDATE YOUR LINK IN BIO: Capture subscribers right from your social media profile (*affiliate link)

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

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TIMESTAMPS

00:00 Welcome to The Freak Show

01:32 You’re Not Behind (And There’s No Prize For Starting on Jan 1st)

03:22 Reset #1: Organise Your Brand Assets

07:17 Reset #2: (Quickly) Update Your Website

08:54 Reset #3: Design Social Media Templates To Support You

12:10 Closing Thoughts & Next Steps