Build Online Visibility (Without The Burnout) with Heidi Suutari | 086

Jon and special guest Heidi Suter, co-founder and CEO of Arkiste, discuss effective ways to build and maintain an online presence for architects and designers. They explore SEO tactics, the importance of having a detailed and updated portfolio, and using platforms like Pinterest for increased visibility. Heidi shares her journey into the architecture space and offers valuable tips for repurposing content and optimising your website. Jon provides insights into leveraging digital tools to avoid burnout while maintaining a strong online presence.

Today's Guest...

Heidi Suutari is the co-founder and CEO of Arkiste—a digital playground made just for design professionals, where architects and designers can show off their best work and get found by dream clients.Based in Helsinki but running an international crew, she’s a tech and marketing pro who’s obsessed with helping creative people win online. Heidi once got rejected from architecture school, but now she’s building Arkiste, so what goes around comes around. Always learning, and passionate about helping others succeed, Heidi’s here to make sure your work gets noticed online

Episode Highlights...

00:00 Introduction

01:18 Meet Heidi Suter: Co-founder and CEO of Arkiste

02:25 Heidi's Personal Interests and Background

04:07 Long-term Online Strategies for Architects

07:31 SEO Tips for Architects

17:10 Using Pinterest to Boost Visibility

22:29 Importance of a Well-Designed Website

27:22 Effective Social Media Strategies

30:34 About Arkiste: A Digital Playground for Designers

38:26 Final Thoughts and Favourite Places

40:00 Conclusion and Farewell

Key Takeaways...

Use SEO to Stand Out: You need to use the right words on your website to help people find you. Make sure to describe your work well and use the words that your clients might use to search for services like yours.

Share Your Work Online: Don't keep your amazing projects hidden on your computer. Share them online on platforms like Pinterest and your website. This way, more people can see your work and you can get more clients.

Keep Your Website User-Friendly: Your website is the first thing many people will see about you. Make sure it is easy to use, loads quickly, and has all the important information about your projects and how people can contact you.

Links Mentioned In The Episode...

To start showcasing your work online head to arkiste.com & sign up (for free).

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