The Secret Weapon for Branding? It’s Your Font (Not Your Logo).

The Secret Weapon for Branding? It’s Your Font (Not Your Logo).

Most brands pick the wrong fonts—and it’s costing them. In this episode, we break down why fonts are more powerful than your logo, how the brain actually processes words, and the biggest mistakes businesses make when choosing typography.Learn the psychology behind great brand fonts, how to pick fonts that feel right, and why the best brands today are investing in custom typefaces. Whether you're building a personal brand, a startup, or scaling to a household name, this is the branding deep dive you didn’t know you needed.

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Avsnitt(178)

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, me...

16 Sep 58min

How Brands Destroy Years of Equity

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dy...

14 Sep 1h 8min

Outrage Culture Is Killing Great Advertising

Outrage Culture Is Killing Great Advertising

This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, c...

2 Sep 17min

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what mak...

27 Aug 34min

AI is making everyone sound the same

AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conve...

26 Aug 59min

Did ChatGPT Design Instagram's New Logo?

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million,...

24 Aug 55min

AI can create everything except this

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more effic...

13 Aug 1h 7min

The Motorcycle Crash That Started a Wellness Empire

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw...

10 Aug 1h 14min

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