#134 - SEO on Social Media

Today’s episode covers how to use SEO strategies to get your social media videos discovered. Make sure you use this powerful tool for increasing visibility on platforms like TikTok, Instagram, YouTube, and Facebook.

💡 Key Takeaways:
1. SEO Works on Social Media
• Helen shares a real-life story: a baton tutorial she posted a year ago was discovered by someone searching for baton lessons on TikTok — proving videos can be surfaced by search if optimized properly.

2. How to Find the Right Keywords
• Ask: “What is this video about, and what would someone type in to find it?”
• Use search bar auto-suggestions (on TikTok, Instagram, YouTube, Google) to see common related queries.
• On TikTok, scroll past the first few videos in a search to find related keywords under “other topics searched.”

3. How to Use Keywords Effectively
• Say them aloud in your video — algorithms do pick up on spoken words.
• Include them in on-screen text (don’t hide them offscreen).
• Use them in your caption — avoid clever wording that misleads the algorithm.
o Example: Saying “Watch this magic trick” for an outfit change video may categorize it as “magic” content.
• Put keywords in your profile display name and bio.
o Ex: Instead of “@latchkeylife,” say “Finance Tips for Gen X.”

4. Profile Optimization = SEO
• Your display name and username are searchable.
• Incorporate what you teach or share into your name (e.g., “Helen | TikTok Tips”).
• Think of your pinned videos as your homepage — pin the content you want to be known for.

5. Other SEO Boosters
• Geotags: Help surface your video in local searches (great for local businesses).
• Engagement: Comments, likes, and shares tell the platform your content is active and valuable.
• Hashtags:
o TikTok: Use a few relevant ones as a safety net.
o Instagram: Not necessary anymore. Meta says they no longer impact reach significantly.

6. The Wild Part: AI Recognizes Your Footage
• Platforms like TikTok and Instagram can visually interpret your video content.
• Helen saw a video categorized as “board games” — despite no mention in audio, text, or captions — because of what was in the footage.
• Bonus tip: TikTok auto-selects music based on the video’s vibe — proof that it understands what’s happening visually.

7. Pro Tip for Desktop Posting
• Rename your video files before uploading.
o Instead of IMG_024.mov, rename to green_screen_editing_tutorial.mov
o Helps with SEO on YouTube and even TikTok desktop uploads.

🧠 Final Thoughts:
• SEO is everywhere now — even in how platforms auto-tag and categorize content.
• Do all the little things: say your keywords, show them, write them, name your files.
• Treat your content like searchable assets, not just scrollable posts.

📢 Resources Mentioned:
• YouTube 101 Lesson in the Socialize Studio!
• 7-day free trial available and our Muther’s Day promo!
LINK TO TRY IT FREE: https://socialize-studio.mn.co