Muthership Creator Strategy11 Juli 2025

#144 - Diversify Your Social Media

On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next

🔌 Unsponsored Favorites of the Week

1. Hollyland Wireless Mic:

Compact, clean audio, magnetized for easy placement
Comes with adapters for iPhone/Android
Great alternative to bulky, poor-quality wireless mics
Bonus: Comes with discreet black stickers to cover the logo

2. Eastpak Travel Backpack:

Perfect for laptop + travel essentials
Dual function: backpack + shoulder strap
Sleek, under-the-seat friendly
Only con: missing suitcase handle slot

🎧 Coming Soon in the Studio:

How to Launch a Podcast on a Budget

Step-by-step lesson inside the Studio
Includes: affordable gear, uploading, podcasting on YouTube correctly
Perfect for creators wanting to test the waters

JOIN THE STUDIO NOW!

📣 On the TikTok Shift + What to Do Now

New US-only TikTok (“M2”) feels isolating and problematic
Claims about follower migration seem unrealistic
Likely changes in community feel and algorithm
Helen’s current stance: It’s a no (as of July 11)

💡 Diversification Strategy

Now is the time to explore other platforms
- YouTube: More stable, values real creators, no AI monetization starting July 15
- Email Lists: Essential for staying connected
- Newsletters / Free Communities: Building sustainable spaces
- Podcasting, Blogging, Amazon Associates — lean into what fits you

🔁 Tip: Think about what you loved most about TikTok and recreate that feeling elsewhere.

💬 Final Thoughts

Use this moment as a creative reset
Build toward your strength — community, teaching, entertainment, etc.
Studio community is evolving — real-time support + collaborative growth
Join the 7-day free trial to explore lessons, tools, and creator support

JOIN TODAY!

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