Millie Bobby Brown Launches Mills Fashion Brand at Walmart Expanding Her Business Empire

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Millie Bobby Brown has been actively expanding her business portfolio and maintaining her public presence. Most significantly, according to FashionNetwork.com, she launched Mills by Millie Bobby Brown, a new teen fashion brand created exclusively for Walmart in collaboration with Delta Galil USA. The collection is now available on Walmart.com and in approximately 750 Walmart stores nationwide. The debut line spans ready-to-wear, sleepwear, and intimates with pricing starting at $10.50 for intimates and reaching $26.50 for wide-leg jeans. Brown described the brand as embracing fashion exploration and making style accessible to millions of young women.

This represents her latest expansion following the success of her Florence by Mills Beauty, Coffee, Pets, and Fashion brands. According to Khaleejtimes, Brown became Yas Island's brand ambassador in November 2025, joining a prestigious lineup that included Ryan Reynolds and Jason Momoa. She participated in a behind-the-scenes campaign at Abu Dhabi's entertainment complex, which coincided with Yas Island hosting Stranger Things: The Experience, an immersive walkthrough running through February 15, 2026.

Most recently, according to RealityTea on January 16, 2026, Brown posted promotional content for Florence by Mills Beauty featuring a lip gloss product called Stay Plush in Coconut Colada, available at Ulta Beauty. The Instagram reel showed her applying the product while wearing a sleeveless white cami top, with the caption "when you are that girl, you really have no choice but to be that girl."

These developments reflect Brown's strategic focus on brand building and maintaining engagement with her Gen Z audience through both retail partnerships and social media presence. The timing of the Mills fashion launch aligns with her broader effort to democratize fashion at accessible price points through major retail channels.

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