Episode 9 - Amazon as a Specialism

Episode 9 - Amazon as a Specialism

In this episode Kerry talks to Calum Prentice, Amazon Lead for AFG Media/ Morphsuits. We hear how Calum has progressed his career in the Amazon space and become specialist in this space. Calum tells us about the benefits of getting Amazon right, but also some of the pitfalls if you’re not using best practice. Amazon is arguably the most powerful selling platform and we wanted to pick up some do’s and don’ts from someone deeply integrated in the space.

You can follow Callum on LinkedIn https://www.linkedin.com/in/calum-prentice/

Here are some of the recommendations Calum shared during the episode:

Serious sellers from Helium 10 - https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq AM/PM from Kevin King - https://open.spotify.com/show/0To9xTXTrBrcExPDB1knVc Winners by Alastair Campbell - https://www.amazon.co.uk/Winners-And-How-They-Succeed/dp/B00YG00Q18/ref=tmm_aud_swatch_0

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Avsnitt(28)

Episode 29: Jules Salmond & Kat Wallace, When Cyber Goes Wrong

Episode 29: Jules Salmond & Kat Wallace, When Cyber Goes Wrong

Episode 29: Jules Salmond & Kat Wallace, When Cyber Goes Wrong: Governance, Reputation and the Cost of Getting It RightJules Salmond is the CEO of CienDos, a cyber risk and governance consultancy. Her...

3 Sep 47min

Episode 28: Amy Cunningham, Being seen on LinkedIn

Episode 28: Amy Cunningham, Being seen on LinkedIn

Amy runs The Social Muze, a B2B consultancy where she helps her clients to see real results on LinkedIn. In this episode Amy talks to Kerry about the latest algorithm changes, why are missing opportun...

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Episode 27: Eli Zheleva, Systems & People Thinking

Episode 27: Eli Zheleva, Systems & People Thinking

Eli is a HubSpot Certified Trainer, a published author (her book Marketing Matters brings together her digital marketing and life coaching thinking) and she has spoken at international forums on data-...

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Episode 26: Alan Black, The 1.7x Copywriter

Episode 26: Alan Black, The 1.7x Copywriter

Alan Black is the Founder of Blackad, a copywriting and brand language consultancy with offices in Glasgow and London that’s been putting the right words in the right places for over 20 years. There’s...

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Episode 25: Ellie Murphy & Pete Martin, Building Communities

Episode 25: Ellie Murphy & Pete Martin, Building Communities

In this spisode Kerry is joined by two business owners, leading the charge in Scotland’s marketing scene: Pete Martin representing Marketing Society Scotland and Ellie Murphy representing CIM Scotland...

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Episode 24: Richard Simpson, Clarity In The Chaos

Episode 24: Richard Simpson, Clarity In The Chaos

Richard is the Co-founder of Limitless Innovations Group, which owns Limitless and Tayburn. He works with marketing leaders to bring clarity to complex commercial challenges. His work centres on defin...

6 Mars 40min

Episode 23: Colette Beagan, Creating a great website for growth

Episode 23: Colette Beagan, Creating a great website for growth

Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with bi...

23 Feb 31min

Episode 22: Greg McEwan, Talent Management in sports

Episode 22: Greg McEwan, Talent Management in sports

Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports t...

8 Feb 49min

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