Inside the Playbook: Steve Rifkind on The Street Team Strategy That Built Hip-Hop Fans

Inside the Playbook: Steve Rifkind on The Street Team Strategy That Built Hip-Hop Fans

In this clip, Steve Rifkind breaks down the year he spent managing New Edition, and why it became his real-world education in the music industry. From meeting key players like Lady B, Hiriam Hicks, and Russell Simmons, to learning how artist management, A&R instincts, and music industry networking actually work in practice, Steve walks through the moments that shaped his approach to building careers.

He also shares the behind-the-scenes story of packaging a bold rap cartoon concept into a real business opportunity, how creative development turns into deal-making, why partnerships shift, and what it takes to push an idea far enough to land a $250,000 record deal with Capitol Records. If you’re an independent artist, artist manager, or aspiring music executive, this is a masterclass in artist development, record deals, label politics, negotiation, and career strategy, told with the kind of honesty you only get from someone who lived it.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/30zqrBREeAf2j61iIJzPm2?si=U3aK6O-OTsmO0uTCHmR09w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about focus, under-committing, and why artists need to stop trying to master everything at once.James breaks down the ide...

24 Juli 0s

Inside the Playbook: James Beshara on Why Most Music Artists Quit

Inside the Playbook: James Beshara on Why Most Music Artists Quit

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about purpose, burnout, validation, and what it really means to build with intention.James breaks down the idea that “ind...

23 Juli 0s

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools.James challenges the myth of ...

22 Juli 0s

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

19 Juli 2h 26min

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Juli 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Juli 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Juli 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Juli 21min

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