Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar recording)

Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar recording)

Hear from Patagonia, Primark, Kantar and Nestlé on credible sustainability communications and how to deepen consumer trust in turbulent times.

As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly. The second webinar in the series focuses on consumer-facing brands and retailers. We explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing. Discussion will cover what works (and what does not) in campaigns and product communication, approaches to avoiding greenwash and “greenhush” while staying ahead of regulation, and how to measure whether sustainability communication is building trust and influencing behaviour. Panellists include:
  • Sarah Whittaker, head of sustainability communications, Primark
  • Ozlem Senturk, senior partner, global sustainable transformation practice, Kantar
  • Katja Seidenschnur, global head of sustainability nutrition, Nestlé
  • Wendy Savage, senior director, social impact and transparency, Patagonia
This session was moderated by Ellen Atiyah, senior stakeholder engagement and sustainability communications manager, Innovation Forum.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(999)

Weekly podcast – How yield buffering works, and why it matters

Weekly podcast – How yield buffering works, and why it matters

This week: Anna Pierce, chief sustainability officer at Tate & Lyle and Regrow's CEO and co-founder, Anastasia Volkova, talk with Ian Welsh about how to build properly dependable agricultural supply c...

15 Sep 39min

The 80% packaging recycling rate nobody expected

The 80% packaging recycling rate nobody expected

Cory Connors, host of the Sustainable Packaging Podcast presented by Atlantic Packaging, and Matt Saunders, managing partner at New Earth Ventures, talk with Ian Welsh about what's actually moving the...

15 Sep 18min

Weekly podcast – Can apparel brands ever understand supplier challenges?

Weekly podcast – Can apparel brands ever understand supplier challenges?

This week: Pakistan-based denim garments manufacturer Soorty Enterprises’ head of ESG, Mobeen Chughtai, talks with Niamh Campbell, Innovation Forum's head of portfolio, apparel and textiles, about som...

8 Sep 20min

58% aligned: what happens when a brand audits its own circularity claims

58% aligned: what happens when a brand audits its own circularity claims

Julia Kirschner, impact and innovation director at ArmedAngels talks with Innovation Forum's Niamh Campbell about where circularity actually begins: with brands' design decisions, not raw materials. T...

8 Sep 9min

Weekly podcast – Why supply chain shocks no longer have a recovery period

Weekly podcast – Why supply chain shocks no longer have a recovery period

This week: Charlotte Bande, managing director and global food and beverage sector lead at Quantis, talks with Ian Welsh about the mounting pressure on food supply chains from compounding climate shock...

1 Sep 22min

The QR code is the easy part: what digital product passports really demand

The QR code is the easy part: what digital product passports really demand

Pauline God, industry and policy expert at TrusTrace, talks with Ian Welsh about the state of play on digital product passports in apparel. They discuss the gap between mandatory infrastructure and st...

1 Sep 20min

Weekly podcast – Recycling is working better than you think

Weekly podcast – Recycling is working better than you think

This week: Cory Connors, host of the Sustainable Packaging Podcast presented by Atlantic Packaging, and Matt Saunders, managing partner at New Earth Ventures, talk with Ian Welsh about where sustainab...

25 Aug 24min

When compliance and sustainability blur, suppliers pay the price

When compliance and sustainability blur, suppliers pay the price

Mobeen Chughtai, group head of ESG and corporate communications at Soorty Enterprises, talks with Innovation Forum’s Niamh Campbell about how sustainability requirements are increasingly being reframe...

25 Aug 10min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
uppgang-och-fall
24fragor
badfluence
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
lastbilspodden
bilar-med-sladd
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
rss-wallnor-pm
rss-dagen-med-di
borsmorgon
tabberaset
rss-veckans-trade