Ep. 3: Can a Campaign be TOO Clever?

Ep. 3: Can a Campaign be TOO Clever?

In this episode of the Heartbeat Podcast, Conor sits with Andrew, Roland, and Caleb to get to the heart of one major question:

How clever is too clever when it comes to campaign ad copy?

We run through some of the most memorable taglines or headlines we’ve seen in the wild (especially on billboards and social media ads) and get into whether this kind of cutesy, pun-filled approach is an asset or a detriment to the overall impact of the ad.

This is a conversation about the impact of creativity, strategy–and, critically, the context around which an ad is presented. There’s a unique challenge to making a clever tagline work, and placement is crucial.

But are bravery and creativity like that really rewarded in the industry?

Listen and let us know what you think… and feel free to pass along yoru favorite great (or horrible) taglines from the wild.

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Ep. 11: Server-Side Tracking 101 (Part 1)

Ep. 11: Server-Side Tracking 101 (Part 1)

Have questions about "server-side tracking?" Not quite sure where to get started? We've got you covered.If you're looking for a better way to track user behavior and while protecting user privacy (and...

12 Nov 202412min

Ep. 10: Sales and Marketing - Airing Our Grievances

Ep. 10: Sales and Marketing - Airing Our Grievances

Ever feel like there's firction between sales and marketing? You're not alone - and it's finally time to have it out.Conor sits down with AJ Alonzo, demandDrive's Director of Marketing, and Greg Camma...

29 Okt 202431min

Ep. 9: Joining Forces with demandDrive to Bring Sales, Marketing & Technology Together

Ep. 9: Joining Forces with demandDrive to Bring Sales, Marketing & Technology Together

We gather the team together to talk about our newest evolution: joining forces with demandDrive to power a whole new platform bringing sales, marketing, and technology together to power excellent resu...

16 Okt 202415min

Ep. 8: How we use PWR to build new websites with less risk & better results

Ep. 8: How we use PWR to build new websites with less risk & better results

In this episode of the Heartbeat Podcast, Conor, Andrew, Peter, and Lauren chat through some more details on our innovative approach to website development called Progressive Website Replacement (PWR)...

21 Juni 202421min

Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)

Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)

In this episode of the Digital Impulse Heartbeat Podcast, host Mary Fonvielle, Campaign Strategist at Digital Impulse, is joined by Roland Davin, Director of Marketing Services, and Michael Ward, VP o...

5 Juni 202416min

Ep. 6: Should You Still Advertise on X (formerly Twitter)?

Ep. 6: Should You Still Advertise on X (formerly Twitter)?

Nicole, Sarah, and Conor chat about the current state of advertising on X (the platform formerly known as Twitter), and whether brands should still be leveraging it as part of their marketing spread. ...

22 Maj 202423min

Ep. 5: When is WordPress Right for Your Business?

Ep. 5: When is WordPress Right for Your Business?

Peter, Conor, and Andrew dive into one of the biggest questions at the start of any new website build: is WordPress really the right content management system for your business?We get into the technic...

6 Maj 202416min

Ep. 4: FYI, Marketing TLAs are NBD

Ep. 4: FYI, Marketing TLAs are NBD

In the fast-paced world of marketing, acronyms are like currency. They can save time, add a touch of professionalism, or leave everyone scratching their heads. In a recent episode of The Heartbeat Pod...

27 Feb 202416min

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