How Agencies Deliver Innovation (with Savannah Westbrock)

How Agencies Deliver Innovation (with Savannah Westbrock)

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driven distractions, and build innovation that truly helps clients. From "desire paths" to pilot programs, Savannah shares practical frameworks for testing new ideas, improving workflows, and using AI to accelerate creative and media performance.

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Target Effectively in the Privacy-First Era (with Liz Emery)

Target Effectively in the Privacy-First Era (with Liz Emery)

Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She join...

26 Nov 202530min

Advertising with a Conscience (with Chad Hickey)

Advertising with a Conscience (with Chad Hickey)

What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible...

28 Okt 202532min

The Age of the Savvy Media Buyer (with Darrick Li)

The Age of the Savvy Media Buyer (with Darrick Li)

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of techno...

23 Sep 202517min

Finding Smarter CTV Audiences (with Peter Crofut)

Finding Smarter CTV Audiences (with Peter Crofut)

In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.   From avoiding mismatched...

2 Sep 202516min

The Untapped Power of Curation (with Filippo Gramigna)

The Untapped Power of Curation (with Filippo Gramigna)

Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation re...

27 Aug 202515min

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor...

25 Aug 202517min

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad wo...

20 Aug 202517min

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