How Agencies Deliver Innovation (with Savannah Westbrock)

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driven distractions, and build innovation that truly helps clients. From "desire paths" to pilot programs, Savannah shares practical frameworks for testing new ideas, improving workflows, and using AI to accelerate creative and media performance.