The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

In the music industry, talent is never the only factor.

Management is, systems are, ownership is and the ability to understand your own business before someone else understands it for you.

In this episode of The Manager’s Playbook, Sickick sits down for a real conversation on artist management, team building, and what happens when money enters the room and relationships start changing. We talk music business red flags, why trust is the biggest de-stressor for artists, and how misalignment between artist and manager can quietly sabotage a career.

Then we zoom out into the bigger play: how Sickick rebuilt, protected his artist brand, stayed intentional about music rights, and navigated the industry with leverage through master ownership, distribution deals, and strategic partnerships. He breaks down how content strategy for musicians and social media momentum can create real-world opportunities, like high-level collaborations and major artist moments, including a studio session with Madonna, plus work connected to Post Malone and Doja Cat.

If you’re an independent artist, producer, DJ, or aspiring music executive trying to figure out how to grow your audience, increase streaming numbers, build a real management team, and stop running your career on vibes, this episode is the blueprint.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Avsnitt(261)

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.From a last-minute application ...

15 Juni 202517min

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.They explore how building community and owning y...

14 Juni 202514min

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.Why walk away from the top? ...

13 Juni 202512min

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent. But the real lesson?It’s not just about having a team. It’...

12 Juni 202515min

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving v...

11 Juni 20256min

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.We unpack:How to support creators with real ...

10 Juni 202513min

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infr...

9 Juni 20251h 49min

Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures'

Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures'

We revisit the origin story of Jessie Reyez’s breakout hit “Figures” from a chance car ride in Sweden to a full-blown industry bidding war.It’s a behind-the-scenes look at how one song sparked a movem...

8 Juni 202512min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
mardromsgasten
badfluence
dialogiskt
chilla-med-de-vet-du
rss-p3-musikdokumentar
schulman-show
fem-i-topp
mannen-utan-spar
gott-snack-med-fredrik-soderholm
skandal
hemma-hos-strage
sexet
rss-rockpodden
karatefylla
alex-room-service-en-podcast-om-kiss
podme-bio-4
hundaren-motgangspodden-av-tomas-andersson-wij
let-me-know-kiss-army-sweden-podcast