The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

The Manager’s Playbook 053: Sickick - Bad Artist Management, Ownership, Content Strategy & Career Longevity

In the music industry, talent is never the only factor.

Management is, systems are, ownership is and the ability to understand your own business before someone else understands it for you.

In this episode of The Manager’s Playbook, Sickick sits down for a real conversation on artist management, team building, and what happens when money enters the room and relationships start changing. We talk music business red flags, why trust is the biggest de-stressor for artists, and how misalignment between artist and manager can quietly sabotage a career.

Then we zoom out into the bigger play: how Sickick rebuilt, protected his artist brand, stayed intentional about music rights, and navigated the industry with leverage through master ownership, distribution deals, and strategic partnerships. He breaks down how content strategy for musicians and social media momentum can create real-world opportunities, like high-level collaborations and major artist moments, including a studio session with Madonna, plus work connected to Post Malone and Doja Cat.

If you’re an independent artist, producer, DJ, or aspiring music executive trying to figure out how to grow your audience, increase streaming numbers, build a real management team, and stop running your career on vibes, this episode is the blueprint.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Avsnitt(260)

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In

In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good.Through real stories involving Drake, Jay-Z, a...

6 Juni 202513min

Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working

Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working

In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does.We explore why consistent output, audience buildi...

5 Juni 202513min

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z

Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk.In this episode, Nick Raphael, former President of Capitol Reco...

4 Juni 202514min

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

Inside the Playbook: Nick Raphael on The Real Reason Some Artists Never Make It

In this episode, Nick Raphael, former President of Capitol Records UK, pulls back the curtain on what actually makes or breaks an artist’s career.It’s not just about talent. It’s about having the righ...

3 Juni 202511min

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist.We dive into why some tracks nev...

2 Juni 202512min

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive.From using real locations a...

1 Juni 202514min

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content.From drawing...

31 Maj 202513min

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musica...

30 Maj 20259min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
mardromsgasten
badfluence
dialogiskt
chilla-med-de-vet-du
rss-p3-musikdokumentar
schulman-show
fem-i-topp
mannen-utan-spar
gott-snack-med-fredrik-soderholm
skandal
hemma-hos-strage
sexet
rss-rockpodden
karatefylla
alex-room-service-en-podcast-om-kiss
podme-bio-4
hundaren-motgangspodden-av-tomas-andersson-wij
let-me-know-kiss-army-sweden-podcast