AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive

AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive

In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click searches are changing the way pet owners find veterinary practices. They discuss Google's AI Overviews, why website traffic is no longer the only success metric, and what veterinary practices must do to stay visible—through reviews, user experience, and human-generated content—in an AI-driven search landscape.

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Avsnitt(123)

Beyond Clinical Confidence: How Mentorship, Communication, and Leadership Shape Sustainable Veterinary Careers

Beyond Clinical Confidence: How Mentorship, Communication, and Leadership Shape Sustainable Veterinary Careers

Veterinary school prepares doctors to practice medicine, but the transition into real-world practice demands far more than clinical knowledge. In this episode of the Veterinary Business Podcast, Don A...

13 Aug 27min

Building the Modern Veterinary Practice: Smarter Growth, Stronger Teams, and New Models of Care

Building the Modern Veterinary Practice: Smarter Growth, Stronger Teams, and New Models of Care

Adding another doctor, service, or location will not fix an unstable veterinary practice. Without clear systems, aligned teams, reliable communication, and strong leadership, expansion can simply mult...

6 Aug 17min

What is happening between pet clinic visits that the veterinary team needs to know about to provide the best preventive care?

What is happening between pet clinic visits that the veterinary team needs to know about to provide the best preventive care?

What happens at home between veterinary appointments can reveal just as much about a pet's health as what happens inside the exam room. In this episode of the Veterinary Business Podcast, Dr. Amanda L...

30 Juli 50min

Leading Change in Veterinary Practice: Building Stronger Teams, Better Communication, and Lasting Behaviour Change

Leading Change in Veterinary Practice: Building Stronger Teams, Better Communication, and Lasting Behaviour Change

Change in a veterinary practice rarely fails because the idea itself is wrong. More often, it fails because team members feel that change is being done to them rather than developed with them. In this...

23 Juli 39min

From Search to Smart Assistants: How AI Is Rewriting the Veterinary Client Journey

From Search to Smart Assistants: How AI Is Rewriting the Veterinary Client Journey

The way pet owners discover and choose veterinary practices is changing quickly. Instead of browsing multiple websites and comparing clinics one by one, many consumers are now asking Google's AI featu...

16 Juli 25min

Building a Veterinary Practice Buyers Want: Growth, Structure, and Valuation Readiness

Building a Veterinary Practice Buyers Want: Growth, Structure, and Valuation Readiness

Many veterinary practice owners spend years building a successful clinic, only to realize later that the business may still depend too heavily on them. In this episode, Don Adeesha speaks with Muriel ...

9 Juli 43min

Why Your Veterinary Practice Feels Busy but Isn't Growing: The Hidden Marketing Bottlenecks in 2026

Why Your Veterinary Practice Feels Busy but Isn't Growing: The Hidden Marketing Bottlenecks in 2026

In this episode of the Veterinary Business Podcast, host Don Adeesha welcomes Naren Arulrajah, CEO of Ekwa Marketing and Founder of the Veterinary Business Institute, for a practical conversation on w...

2 Juli 31min

Building a High-Value Veterinary Practice: Communication, Diagnostics, Profitability, and Preparing for the Future

Building a High-Value Veterinary Practice: Communication, Diagnostics, Profitability, and Preparing for the Future

In this episode, host Don Adeesha sits down with Dr. Tina Neel to discuss how veterinary practice owners can move beyond simply being busy and start building a more profitable, valuable, and sustainab...

25 Juni 44min

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