The creative strategies defining brand success in 2026

The creative strategies defining brand success in 2026

We’re back with a brand-new season of the CIM Marketing Podcast!

This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.

In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?

Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social.

They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance.

Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.

Tune in to hear more about:

· Shifting global trends in digital behaviour, and why they matter

· Lessons learnt from global brand campaigns

· How to stay creative and distinctive at scale

· Working with algorithms, not against them

If you want to build a brand that stands out, this episode is for you.

Want to know more? Check out the CIM Content hub now for all things marketing.

Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(138)

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Juli 53min

Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Juli 2min

Why authenticity is still vital for senior marketing leaders

Why authenticity is still vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

18 Juni 46min

Sneak peek: Why authenticity is vital for senior marketing leaders

Sneak peek: Why authenticity is vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

17 Juni 1min

Marketing 7.0 and leading through disruption

Marketing 7.0 and leading through disruption

In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM...

4 Juni 45min

Sneak Peek: Marketing 7.0 and leading through disruption

Sneak Peek: Marketing 7.0 and leading through disruption

A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketin...

3 Juni 1min

Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Apr 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Apr 1min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
svd-tech-brief
rss-borsens-finest
uppgang-och-fall
avanzapodden
dynastin
lastbilspodden
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rss-svart-marknad
borsmorgon
rss-dagen-med-di
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
kapitalet-en-podd-om-ekonomi
rss-dominoeffekten