Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games
Pixel Papas3 Mars 2025

Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games

In this episode of Pixel Papas, hosts Martin Luther and Milan Strba welcome creative producer Maria Vilko from Small Giant Games, a leading woman in the mobile gaming industry. The conversation explores Maria's gaming interests, her insights on creative production, user acquisition strategies, and the importance of collaboration within creative teams. We discuss the challenges of standing out in a crowded market, the significance of testing creatives, and how to maintain creativity in a fast-paced environment. Maria shares her experiences and thoughts on what makes a great creative in gaming, emphasizing the need for innovation and adaptability in marketing strategies.mobile gaming, creative production, user acquisition, game marketing, gaming industry, creative testing, collaboration, team dynamics, inspiration, game development

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Avsnitt(13)

Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast

Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast

In this conversation, Martin Luther and Milan Strba explore the critical decision-making process in marketing for game development, focusing on whether to hire freelancers or agencies versus building ...

12 Maj 202535min

How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation

How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation

In this conversation, Michal Prokop-Grňo, CMO of Pixel Federation, shares insights into his journey in the mobile gaming industry, the evolution of mobile marketing strategies, and the importance of b...

21 Apr 202529min

AI vs. Artists: Theft or Evolution? w/ Boris Redli, Creative Art Lead, SuperScale

AI vs. Artists: Theft or Evolution? w/ Boris Redli, Creative Art Lead, SuperScale

In this episode of Pixel Papas, hosts Martin Luther and Milan Strba engage in a thought-provoking discussion with art director Boris Redli about the intersection of AI and artistry. They explore the i...

31 Mars 202529min

The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee

The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee

In this engaging conversation, Milan Strba and Martin Luther speak with Aysen Kıratlı, the Senior Manager of Growth at Kwalee. Aysen shares her journey from media planning to the gaming industry, disc...

24 Mars 202538min

Mobile Games Fake Ads Deep Dive… WHY?

Mobile Games Fake Ads Deep Dive… WHY?

In this conversation, Martin Luther and Milan Strba delve into the controversial topic of fake ads in mobile marketing. They explore the reasons behind the prevalence of fake ads, the balance between ...

17 Mars 202529min

Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead

Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead

In this episode of Pixel Papas, Milan Strba and Martin Luther interview Rau Dosymbetov, the creative marketing lead for Nexters, discussing the intricacies of mobile game marketing, focusing on Hero W...

10 Mars 202531min

Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising

Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising

In this episode, Martin Luther and Milan Strba discuss with branding expert Martin Woska the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand...

24 Feb 202535min

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