Freelancers vs Agencies: What Works Best for Your Mobile Game? #podcast
In this conversation, Martin Luther and Milan Strba explore the critical decision-making process in marketing for game development, focusing on whether to hire freelancers or agencies versus building ...
12 Maj 202535min
How to keep your audience engaged? w/ Michal Prokop Grňo, CMO, Pixel Federation
In this conversation, Michal Prokop-Grňo, CMO of Pixel Federation, shares insights into his journey in the mobile gaming industry, the evolution of mobile marketing strategies, and the importance of b...
21 Apr 202529min
The Publisher’s Checklist: Is Your Mobile Game Ready? w/ Aysen Kıratlı, Kwalee
In this engaging conversation, Milan Strba and Martin Luther speak with Aysen Kıratlı, the Senior Manager of Growth at Kwalee. Aysen shares her journey from media planning to the gaming industry, disc...
24 Mars 202538min
Mobile Games Fake Ads Deep Dive… WHY?
In this conversation, Martin Luther and Milan Strba delve into the controversial topic of fake ads in mobile marketing. They explore the reasons behind the prevalence of fake ads, the balance between ...
17 Mars 202529min
Behind the Scenes of Hero Wars Ads w/ Rau Dosymbetov, Creative Marketing Lead
In this episode of Pixel Papas, Milan Strba and Martin Luther interview Rau Dosymbetov, the creative marketing lead for Nexters, discussing the intricacies of mobile game marketing, focusing on Hero W...
10 Mars 202531min
Empires & Puzzles Match-3 Growth Insights: Unlocking UA Success w/ Maria Vilko from Small Giant Games
In this episode of Pixel Papas, hosts Martin Luther and Milan Strba welcome creative producer Maria Vilko from Small Giant Games, a leading woman in the mobile gaming industry. The conversation explor...
3 Mars 202525min
Mastering Brand Marketing in Mobile Games: Expectation vs. Reality! w/ Martin Woska from Triad Advertising
In this episode, Martin Luther and Milan Strba discuss with branding expert Martin Woska the critical role of branding in marketing and mobile gaming, emphasizing that every game is inherently a brand...
24 Feb 202535min
