Ethical Entrepreneurship & Self-Trust: Building a Business That Honors Your Capacity

What if building a successful business didn’t require sacrificing your health, values, or capacity?

In this Season 3 episode of The Self Trust Solution Podcast, Dawn Ledet sits down with Marissa Guthrie, a business coach whose journey is a powerful example of what happens when self-trust becomes the foundation of how you work and lead.

Marissa shares how years of operating under traditional business pressure led to chronic health issues that forced her to pause and re-evaluate everything. That disruption became a turning point — inviting her to rebuild her business around intuition, ethical decision-making, and self-care rather than fear or hustle.

In this conversation, we explore how self-trust can guide more aligned pricing, sustainable growth, and a way of working that honors your real capacity — not an imagined one. Marissa also shares how shifting from fear to curiosity allowed her to work fewer hours while earning more, without abandoning her values.

This episode is an invitation to question the rules you’ve inherited and listen more closely to what your body, intuition, and inner authority are already telling you.

In this episode, we explore:

• What happens when success comes at the cost of your health
• Rebuilding a business through intuition and self-trust
• Ethical pricing and aligned decision-making
• Creating sustainability without burnout or overwork
• Shifting from fear-driven strategy to curiosity-led growth
• Honoring your capacity as a leadership skill

If you’re feeling stretched thin, questioning your current business model, or sensing there’s a more ethical and sustainable way to work, this conversation offers clarity, permission, and a grounded path forward.

⏱️ Episode Chapters
00:00 – Introduction & guest welcome
00:16 – Marissa’s journey into self-trust
01:30 – Life and business before the diagnosis
05:12 – The turning point and need for change
08:17 – Facing illness and choosing self-trust
19:00 – Rebuilding with intuition and support
24:19 – Creating a sustainable, aligned business
36:27 – Final reflections & resources

🔗 Resources & Next Steps

✨ Learn more about Marissa Guthrie and her work
Website: https://marisaguthriecoaching.co.uk/
The Reluctant Capitalist Substack: https://marisaguthrie.substack.com/?utm_campaign=profile_chips
Free Masterclass: Ethical, Fair & Fearless Pricing- https://marisaguthriecoaching.co.uk/free-masterclass-ethical-fair-fearless-pricing

✨ Explore the Self-Trust Identity Map
A gentle, three-minute reflection to help you understand where you are in your becoming — and what your next level is asking of you:
👉 https://www.theselftrustcoach.com/identity-map

✨ Learn more about Claimed
Dawn’s private coaching experience for entrepreneurs and leaders ready to trust themselves fully and lead from alignment:
👉 https://www.theselftrustcoach.com/claimed

📩 Have a self-trust story of your own or a question for the show?
Email us at admin@theselftrustcoach.com
or share your story here:
👉 https://www.theselftrustcoach.com/yourstory

⭐ If this episode resonated, please like, subscribe, and share — it helps more people find conversations like this.