Strategic Thinking with Lucy Verby on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby who has 20+ years of experience in the agency sector heading up strategy at PHD, Dentsu and Carat before founding her strategic consultancy We Are Masterplan - teaching everything from critical thinking, to pattern recognition and tailoring approaches to both customers and clients. Lucy is also the Founder and Chair of UN//SCENE a creative and marketing festival designed to platform fresh thinking and new voices.

Here are some of the topics we discussed in this episode.

The whisper becomes a shout - the transition to running a company and the reformation of priorities

The powerful, the powerless and the pointless - the importance of shaping and reclaiming the media narrative

Defining strategy and lining up behind a definition that works

The optimal path to your goals within your resources

Articulating your strategic platform and avoiding word salads

Shifting mindsets and getting from point A to point B

The importance of teaching strategy and reflecting consumer mindsets

The myth that only certain people are good at strategy and avoiding gatekeeping

Unlocking the potential of your whole team

The process and the practice of strategy

Strategy as a team sport and taking the pressure off

Finding the opportunities to drive growth and uncover what is useful

Critical thinking and pattern recognition

What growth looks like and differentiation in the marketplace

Accepting and absorbing AI and the importance of critical thinking

About The Six Sells Podcast:

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There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

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With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.