Genuin Connections: Episode 6 -- Tricia Maia, Head of Product at TED

Genuin Connections: Episode 6 -- Tricia Maia, Head of Product at TED

What happens when one of the world’s most iconic storytelling brands reimagines how ideas are discovered, shared, and scaled?

In this episode of Genuin Connections, Tricia Maia, Head of Product at TED and the visionary behind TED Shorts, joins us to discuss how TED is evolving in the age of short attention spans, AI, and community-powered content.

From embracing new content formats and social video to navigating the ever-present build vs. buy vs. partner debate, Tricia shares candid insights into TED’s product strategy, innovation roadmap, and the future of digital learning.

🔍 Inside this episode:

- The rise of TED Shorts and short-form storytelling

- AI’s role in personalization, moderation, and (eventually) creation

- Lessons from the TEDx community for digital curation

- Format innovation and expanding beyond the TED Talk

- Why Genuin became a strategic tech partner

- The power of community-led discovery and feedback

Whether you’re a brand leader, product strategist, or content nerd, this episode is packed with wisdom on how to meet audiences where they are—without losing what makes you distinct.

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Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cab...

21 Apr 46min

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tech's...

30 Mars 38min

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tec...

30 Mars 38min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of...

4 Mars 39min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of ...

4 Mars 39min

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Recorded live at the Genuin-hosted Happy Hour during CES 2026 in Las Vegas, this Genuin Connections Q&A features Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, in a candid c...

21 Jan 10min

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powe...

21 Dec 202521min

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Meet Matty Beckerman, CEO and Founder of IRCODE, and learn about how computer vision and AI are transforming the way people interact with the visual world. Beckerman explains how IRCode turns any imag...

11 Nov 202536min

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