Genuin Connections: Episode 9 -- Eric Sheinkop, CEO of The Desire Company

Genuin Connections: Episode 9 -- Eric Sheinkop, CEO of The Desire Company

In this episode of Genuin Connections, host Matt Wurst sits down with Eric Sheinkop, CEO of The Desire Company, to explore the future of retail and commerce media. From working with Beyoncé’s team to building the world’s largest community of cross-disciplinary experts, Eric shares how authentic, expert-led content creates trust, boosts purchase confidence, and drives conversion.

The conversation dives into:

  • Why retailers face a “last chance” to stay relevant

  • The role of AI in personalization, content editing, and expert matching

  • How use case–driven content outperforms influencer hype

  • Why immersive video experiences hinge on relevance and contextual continuity

  • The importance of education and owned audiences for long-term loyalty

🎧 Tune in to learn how expertise, authenticity, and purpose-built content are transforming retail media.

Avsnitt(19)

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cab...

21 Apr 46min

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tech's...

30 Mars 38min

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tec...

30 Mars 38min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of...

4 Mars 39min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of ...

4 Mars 39min

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Recorded live at the Genuin-hosted Happy Hour during CES 2026 in Las Vegas, this Genuin Connections Q&A features Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, in a candid c...

21 Jan 10min

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powe...

21 Dec 202521min

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Meet Matty Beckerman, CEO and Founder of IRCODE, and learn about how computer vision and AI are transforming the way people interact with the visual world. Beckerman explains how IRCode turns any imag...

11 Nov 202536min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon