Why People Buy With Dean Harris on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Dean Harris, Head of Co-Op Media Network, accountable for commercial strategy, proposition development, marketing, operations. Innovation and team leadership.

Here are some of the topics we discussed in this episode.

The decision behind creating a retail media network

Separating the proposition away from supermarket grocery retail media towards convenience retail media

The big punch of a small shop

Treating the network as a brand

The importance of positioning

Challenging the status quo about small baskets

Trust and the importance of people

Events that signal credibility

Easy to buy, easy to serve and easy to sell

Sharing the proposition, the evidence, creating curiosity and having the conversation.

The importance of relationships

Varied purchase cycles and the serendipity of B2B

The importance of being visible on LinkedIn with your personal brand

Familiarity, trust and credibility

The convenience environment and the shopping mindset

Brand equity, loyalty, trial and non negotiables

The mission based approach

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.