Media Sustainability with Ollie Deane on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ollie Deane, former Director of Commercial Outdoor and DAX at Global, Agency Group Head at Clear Channel and now Co-Founder of The GoodNet - winner of Campaign’s Start Up of the Year 2025 Award.

Here are some of the topics we discussed in this episode.

Understanding the UN definition of sustainability

Sustainability as a transformational challenge

The opportunity and the challenge

Meaningful progress within sustainability

Sustainability as a business driver

Sustainability as a driver for performance

The three C’s - content, carbon and corporate

The metrics to put in place to reach your bigger goals

Chasing progress over perfection

Brands and responsible manifestos

Programmatic, carbon and wasted energy

Curation within the industry and the levers that can be pulled

Licensing data and activating media

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(154)

'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’.Dan is the perfect person to give us insights into bo...

10 Sep 48min

Lucy, James, and Kenya on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform...

2 Sep 38min

Relationships with Stephanie Parry on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.Here are some of the topics we discussed in this episode:How the client/agency relat...

29 Juli 47min

Media Moments With Sam Eads on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline.Sam has an outstanding record of increasing revenue and achieving sustai...

22 Juli 43min

Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with arti...

16 Juli 52min

How to Scale AI with Aurelia Noel on The Six Sells Podcast

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years internati...

8 Juli 1h 2min

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

1 Juli 22min

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

23 Juni 36min