042. iOS-Core vs. Analogue Trend: What They Say About Design & Online Business Today

042. iOS-Core vs. Analogue Trend: What They Say About Design & Online Business Today

Have you noticed how social media & content design have been shifting from Notes app screenshots to journalling collages?

Pinterest’s 2026 Trend Report called it first with PoetCore & Penpals. Still, after seeing everyone shift from using iMessage bubbles in their carousels to using paper texture backgrounds, I wanted to understand how design trends influence (or are influenced by) the larger cultural movement.

This episode isn’t about telling you which trend to follow or to ditch them altogether.

It’s more of a reflection on how there will always be a dominant aesthetic & its rebellious little sibling.

And how, as online business owners building our own personal brands, and claiming aesthetics as “on-brand”, understanding how culture shifts (and it will), means we can adapt with intention.


SPOTLIGHT MOMENTS

✦ Why iOS-core worked (and why it feels so relatable)

✦ The cultural exhaustion behind the analogue comeback

✦ From faking screens to faking paper

✦ How to build a brand that survives aesthetic cycles


TAKE THE STAGE

✦ If we stripped away every trend tomorrow, would your brand still make sense for YOU?

✦ What does designing like yourself look like?

✦ When (and how) do you find yourself jumping on trends?


——

Mentioned in this episode:

✦ Read Pinterest Predicts™ 2026 & explore all 21 trends!

✦ The original Reel that sparked this episode!

THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours


Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails


——

TIMESTAMPS

00:00 Welcome to The Freak Show

00:56 The Rise of iOS-Core & Apple As Aspirational, “Clean-Girl” Design

02:29 Nostalgia, Familiarity & “Attainable Virality”

05:20 Digital Exhaustion & The Cultural Backlash

07:43 The Analogue Counter-Movement (How To Make Pixels Feel Tangible)

08:29 The Paradox Of Digitally Faking Paper

11:03 Designing Beyond Trends & Owning Your Visual Language

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