Perkville: Driving Loyalty & Retention Innovation With Sunil Saha

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Sunil Saha back to the show. Sunil is the Co-Founder and CEO of Perkville, a customer rewards and referral platform that integrates with e-commerce, point-of-sale, membership, and scheduling systems to deliver a seamless experience that drives engagement, referrals, and long-term loyalty.

In this conversation, Sunil joins Bryan to explore member engagement strategies, gamification, system integration, and the evolving role of technology in strengthening customer relationships across the fitness industry.

RSVP for FITC Reception: https://fitcmeetupreception.rsvpify.com

One Powerful Quote:

20:42: "If you get too removed, then you start to lose insight on what's really important for the business."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:18: Sunil discusses the opportunities and challenges surrounding the practical application of technology within fitness operations.

8:04: Sunil talks about common execution hurdles and the shared barriers enterprises face when implementing new systems.

14:56: Bryan and Sunil discuss the future of the industry, capital allocation, and the evolving ROI of operational transformation.

20:19: Sunil shares key takeaways and strategic advice for operators navigating technology adoption.

Bullet List of Resources:

https://info.perkville.com/

https://hub.healthandfitness.org/hfa-show-schedule

Guest Contact Information:

https://www.linkedin.com/in/sunilsaha/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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