The Truth About AI, Data, & Your Business With Dave Wright

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Dave Wright to the show. Dave is the Founder and Owner of MYZONE, a wearable technology and social platform that rewards effort in physical activity. MYZONE is ideal for boosting member retention in health clubs, building communities across networks, and aggregating data for an employer, sports team, school, or gym.

Dave's background spans being a multi-club health club owner and the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served the international fitness community since 1990, helping people become more active and stay that way.

In this wide-ranging, impromptu conversation, Bryan and Dave trade questions on the pros and cons of technology and artificial intelligence.

Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18

Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/

Learn more about HFA's European Congress: https://hub.healthandfitness.org/european-congress

One Powerful Quote:

6:54: "If it's free, someone's making money out of your data."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:44: Bryan asks Dave to set the context for his latest thinking on AI and technology.

14:54: Bryan and Dave discuss a cautionary tale for companies that overlook the fundamentals.

23:26: Bryan and Dave share advice on the context and understanding needed to implement AI tools, from a real-world operator's perspective.

28:44: Dave shares the latest developments at MYZONE.

Bullet List of Resources:

https://www.myzone.org/

Guest Contact Information:

https://www.linkedin.com/in/dave-wright-bbaa6110/

Dave@myzone.org

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163