Winning Sales & Marketing Strategies With Alan Leach

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Alan Leach, CEO and Director of Sales and Marketing at West Wood Club in Ireland. Alan has spent 35 years in the fitness industry, with deep expertise in sales management, sales training, digital marketing, direct marketing, and business growth.

Alan is a former Chair and Director of the Health & Fitness Association (HFA). He was only the second non-U.S. chair in the organization's 50-year history, and he is a member of the Global Health and Fitness Alliance (GHFA). With a background in marketing, he has a proven record of delivering high-impact sales training and marketing strategies that consistently produce strong profits. As a sought-after international speaker and trainer, he has helped fitness clubs around the world improve their sales performance, marketing, and management. He has won multiple marketing awards competing against Ireland's top agencies, including an FIA award for fitness business marketing. His work in digital marketing, SEO, and copywriting has been featured in leading industry publications.

Today, Alan joins Bryan to discuss the technology and business trends shaping the global fitness industry.

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Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18

One Powerful Quote:

25:00: "The biggest threat to any fitness business is not your competition. The biggest threat to any fitness business is you."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:38: Bryan opens the interview by inviting Alan to share his background and career journey.

7:59: Alan shares his insights on current sales and marketing trends.

15:40: Bryan and Alan discuss how technology has shaped his business.

24:54: Alan offers his best advice to listeners.

Bullet List of Resources:

https://westwood.ie/

https://www.healthandfitness.org/

Guest Contact Information:

https://www.linkedin.com/in/alanleachmarketing/

https://x.com/SellFitness

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163