The Future of Marketing: How to Leverage YouTube Shorts and AI

The Future of Marketing: How to Leverage YouTube Shorts and AI

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.

You’ll learn about:

  • Why I'm Tired of Brands Ignoring Organic Social
  • The Secret Connection Between YouTube Shorts and Gemini LLM
  • AI is the New Internet: Why You're Not Too Late
  • My 20% Rule for Organic Social Production (Even for Small Brands)
  • How to Become a Media Company That Sells a Product
  • Why Efficiency (Not Hustle) is the Key to Finding More Time
  • The Danger of Compromising Culture and Ingredients

I reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

Avsnitt(3452)

Why Humility is the #1 Skill a CEO Can Have

Why Humility is the #1 Skill a CEO Can Have

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coa...

9 Feb 46min

Is a $10 Million Super Bowl Ad Still a Good Deal?

Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media dea...

6 Feb 6min

How to Grow as a Creator in the Interest Media Era

How to Grow as a Creator in the Interest Media Era

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm push...

5 Feb 2h 10min

How to Scale Your Business and Personal Brand in 2026

How to Scale Your Business and Personal Brand in 2026

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact....

4 Feb 1h 59min

How Entrepreneurs Can Win on Social Media in 2026

How Entrepreneurs Can Win on Social Media in 2026

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepre...

3 Feb 21min

How a Creator Made Five Figures with Live Shopping

How a Creator Made Five Figures with Live Shopping

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Af...

2 Feb 51min

Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight

Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and...

30 Jan 46min

Intentionality and Impact: Why You Should Measure Everything by Results in 2026

Intentionality and Impact: Why You Should Measure Everything by Results in 2026

In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on busines...

29 Jan 2h 1min

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