Inside the Playbook: JMSN on Why Being “Cool” Online Is Bad for Your Music Career

In this clip from The Manager’s Playbook, we talk about the part of the music business that’s driving artists crazy: the endless “how to blow up” social media advice that sounds confident and works for almost nobody.

JMSN explains why he pulled back from social platforms when it started feeling awful and how the unlock was getting less precious about it all. Instead of trying to look cool or chase engagement, he treats platforms like TikTok as low-stakes distribution: post the clips, post the memes, keep the reps going, and don’t let likes define the work. Because the goal isn’t to worship the algorithm. It’s to build a real fanbase and create repeatable momentum.

We also get into how streaming behaviour has changed across platforms, why views/streams don’t tell the full story anymore (even though they can still validate what’s working), and how to lean into traction using tools like Instagram Trial Reels to reach non-followers, while keeping Instagram more curated, like an artist homepage.

And we bring it back to the stuff that still matters: early community support, Toronto roots, and the real-world moments that often start the entire chain reaction.

Simply put, a conversation like this doesn't come cheap.

If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pj

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/5v5XObpCdwwXn5N1OD1cFQ?si=iKzKWbABSoCiaw9hZxeuvg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Keywords: music marketing, social media strategy for artists, TikTok for musicians, Instagram Reels strategy, YouTube growth, streaming strategy, artist development, artist management, fanbase building, momentum, independent artist, music industry

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(331)

Inside the Playbook: James Beshara on Why Most Music Artists Quit

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about purpose, burnout, validation, and what it really means to build with intention.James breaks down the idea that “ind...

23 Juli 0s

Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools.James challenges the myth of ...

22 Juli 0s

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

19 Juli 2h 26min

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Juli 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Juli 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Juli 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Juli 21min

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

5 Juli 1h 43min