To be of Value: Mark Fulford speaks to Mark Billige of Simon-Kucher

To be of Value: Mark Fulford speaks to Mark Billige of Simon-Kucher

How do you talk about value in an inflationary environment? A new challenge for many who work within the shifting boundaries of sales, marketing and pricing. Specifically for those selling software-as-a-service, there are myriad ways to determine the price of your product but which models come closest to matching the value delivered to your customer, and which achieve high quality of revenue for your business. In this episode of the Orbit podcast, Mark Fulford, Head of Hg’s Portfolio Growth team, speaks to Mark Billige, CEO of Simon-Kucher, the consulting firm who helps their clients grow revenues and profits by optimising their strategy, marketing pricing and sales.

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Avsnitt(65)

Lovable from zero to $400m in 15 months with CRO, Ryan Meadows

Lovable from zero to $400m in 15 months with CRO, Ryan Meadows

Published in a week when Lovable's valuation doubled to $13.3 billion, up from $6.6 billion in December, this episode presents Ryan Meadows story of joining Lovable as a customer before becoming its C...

13 Aug 28min

Predicting AI: Rob Toews' scorecard from the frontier

Predicting AI: Rob Toews' scorecard from the frontier

Every December, Rob Toews publishes ten AI predictions in Forbes, then comes back a year later and grades himself in public. That habit of putting a stake in the ground, and owning the misses, makes h...

9 Juli 33min

The rogue agent problem: A conversation with Gil Elbaz at the Hg Digital Summit

The rogue agent problem: A conversation with Gil Elbaz at the Hg Digital Summit

In this episode, John Cranmer is joined by Gil Elbaz, Co-Founder and Chief AI Officer at Onyx Security, the company building the secure AI control plane for the agentic era. Gil, formerly in the CTO o...

10 Juni 34min

Patrick Debois on why context is the new code: A conversation from the Hg Digital Summit

Patrick Debois on why context is the new code: A conversation from the Hg Digital Summit

The inventor of DevOps explains why AI needs engineering rigour and human collaboration. The engineer who coined "DevOps" in 2009 thinks he is watching the same pattern play out again, only faster. I...

28 Maj 30min

Jonathan Sanders, CEO of Light: fear is not a strategy

Jonathan Sanders, CEO of Light: fear is not a strategy

When Jonathan Sanders pitched Light to investors, the reaction was unanimous: rebuilding ERP would take a decade and a hundred million dollars. He did it in two years, with AI at the core. Today Light...

15 Maj 54min

Evan Goldberg of NetSuite: 3 decades and 2 platform shifts

Evan Goldberg of NetSuite: 3 decades and 2 platform shifts

Evan Goldberg co-founded NetSuite in 1998 with a five-minute phone call to Larry Ellison when his "graphics stuff" wasn't going great. He pioneered cloud computing before SaaS existed, sold to Oracle ...

23 Apr 31min

Marjorie Janiewicz of Mistral AI: flipping the adoption curve - why SaaS with data can win in an AI world

Marjorie Janiewicz of Mistral AI: flipping the adoption curve - why SaaS with data can win in an AI world

Marjorie Janiewicz has sold enterprise software through every platform shift for three decades: Oracle, MySQL, SAP, MongoDB, HackerOne. Now as Chief Revenue Officer at Mistral AI, she's taking a Frenc...

17 Mars 51min

The race for alpha: Varun Anand of Clay on inventing a new role and why GTM needs a new AI strategy

The race for alpha: Varun Anand of Clay on inventing a new role and why GTM needs a new AI strategy

Most B2B software founders don't spend four years working on presidential campaigns. Varun Anand did - on Hillary Clinton's 2016 run - and he argues that startups and political campaigns share the sam...

3 Mars 22min

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