Is your NDA a rookie mistake? Lessons from 12 years in tech - Building MarsBased #7

Is your NDA a rookie mistake? Lessons from 12 years in tech - Building MarsBased #7

Signing a non-disclosure agreement just to have an initial coffee or hear a pitch is often the ultimate "tell" that you’re a rookie in this industry. In this episode of Building MarsBased, our CEO Àlex Rodriguez Bacardit breaks down why we stopped signing NDAs "left, right, and center" and how we transitioned into using them as a qualification tool rather than a barrier to entry. After 12 years of running MarsBased and talking to over 1,000 potential leads, we’ve found that the most "...

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Avsnitt(123)

Why we closed Startups BCN after 11 years

Why we closed Startups BCN after 11 years

After 11 years, we’re closing Startups BCN, the Slack community we started in October 2015 to keep the conversation going between Startup Grind Barcelona events. It grew to more than 2,000 members an...

13 Okt 21min

How we landed HP, Ford & FC Barcelona as clients | Building MarsBased

How we landed HP, Ford & FC Barcelona as clients | Building MarsBased

How does a small 30-person development agency land work with global giants like HP, Ford, FC Barcelona, Moody’s, and Citadel Securities? In this episode of Building Marsbased, Àlex Rodríguez Bacardit,...

8 Sep 31min

4 mistakes that didn't kill our company | Building MarsBased

4 mistakes that didn't kill our company | Building MarsBased

Building a bootstrapped software consultancy comes with unique challenges, unexpected financial gaps, and hard-learned lessons. In this episode of the Building MarsBased series, Àlex Rodríguez Bacardi...

18 Aug 42min

Why 94% of Companies Fail at AI ROI | Sven Peters (Atlassian)

Why 94% of Companies Fail at AI ROI | Sven Peters (Atlassian)

Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual dev...

4 Aug 51min

How to reinvent yourself in the AI era | Adarsh Pandit

How to reinvent yourself in the AI era | Adarsh Pandit

How do you navigate career reinvention and build a resilient software consultancy in the age of AI? In this episode, Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) joins Àlex ...

29 Juli 1h 6min

Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik

Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik

Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Oper...

21 Juli 52min

From non-technical founder to CPTO: Road to CTO with Jennifer Woodard

From non-technical founder to CPTO: Road to CTO with Jennifer Woodard

In this episode of Road to CTO, Jennifer Woodard shares her remarkable journey from founding a startup as a non-technical leader to becoming the CPTO of an AI-native company. Jennifer breaks down the ...

7 Juli 46min

How standardizing AI boosted our dev efficiency up to 50% | Building MarsBased

How standardizing AI boosted our dev efficiency up to 50% | Building MarsBased

Welcome back to another episode of Building MarsBased, the series where we share the completely transparent reality of how we have built our development agency since 2014. In this episode, we pull ba...

16 Juni 32min

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