The Business Owner's IT Podcast Ep. 78 - Why Businesses Switch MSPs (What IT Companies Get Wrong)

Building a strong IT partner relationship isn’t just about technology, it’s about trust, service, and real business value.In this episode of The Business Owner’s IT Podcast, Tony Gerasch and Ryan Carter sit down with Alex Aguirre to talk about what really happens behind the scenes when businesses evaluate and switch Managed Service Providers (MSPs).From Alex’s early days selling vacuums door-to-door to building a successful MSP sales pipeline, the conversation dives into the real challenges of selling IT services and helping business owners solve technology problems that impact revenue, productivity, and growth.If you're a business owner, executive, or technology enthusiast trying to understand how IT services actually work, this episode is packed with insights.In This Episode:• The surprising path from door-to-door sales to MSP consulting.• Why price almost never wins an IT deal.• The most common reasons companies switch MSPs.• How MSP sales cycles actually work.• The difference between selling products vs services.• How IT services can increase productivity and revenue.• What business owners should prepare before switching IT providers.• Why relationships matter more than most companies realize.One of the biggest takeaways? Businesses don’t switch IT providers because of cost, they switch because of service, trust, and long-term partnership.Who This Podcast Is For✔ Business Owners.✔ Entrepreneurs.✔ IT Leaders.✔ Technology Enthusiasts (Tech Champions).✔ Anyone considering switching their Managed IT provider.Need Help With Your Business IT?Unique Computing Solutions helps businesses strengthen their technology foundation with proactive IT support, cybersecurity solutions, and strategic consulting. Visit our website below. #businessowner #business #msp 💻 Since 1997, Unique Computing Solutions has been providing businesses with the IT support and IT solutions they need to streamline communications, boost productivity, and increase profitability. Website: https://uniquecomputingsolutions.com/LinkedIn: https://www.linkedin.com/company/unique-computing-solutionsFacebook: https://www.facebook.com/UniqueComputingSolutionsYouTube: https://www.youtube.com/@uniquecomputingsolutionsTwitter: https://twitter.com/qputingInstagram: https://www.instagram.com/qputing/Twitter: https://twitter.com/qputingInstagram: https://www.instagram.com/qputing/TikTok: https://www.tiktok.com/@uniquecomputingsolutionsSpotify: https://open.spotify.com/show/3ysyf6NcGAXfM2Ai6T5wQdApple Podcasts: https://podcasts.apple.com/us/podcast/the-business-owners-it-podcast/id1768340957