AI and it's impact on adtech with Ian Whittaker on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ian Whittaker who is the MD and Owner of Liberty Sky Advisors.

With over 20 years’ experience as an equities analyst covering global media, digital, and technology, Ian is recognised for his pattern recognition across cycles — identifying how shifts in technology, regulation, geopolitics, and capital markets translate into strategic risk, valuation outcomes, and long-term competitive advantage.

Double winner of the City AM Analyst of the Year Award he brings a financial markets mindset to industry decision-making, and an industry practitioner’s realism to financial and boardroom discussions.

Here are some of the topics we discussed in this episode.

Open AI and the ongoing narrative

The SME advertising market

The innovation of ad tech and the small company advantage

Scale and knowledge within larger companies

Ad tech and process

Redesigning everything you thought before

The potential consolidation of LLMs

Locking into the AI ecosystem

Transformation in media and tech due to AI

Potential apocalypse for traditional media

The attention economy

The ideological battle of all audiences being equal

Looking under the iceberg and changing perceptions

Moving towards a results driven world

The foundations being laid for transformation

The spend on technology and the results that it produces

The ‘grey swan’ and the ripple effect

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.