Google Magic Isn’t Real - But These Basic Strategies Are

FEATURED GUEST

Matt Adams

ABOUT

Tired of hearing about the magic of Google? Or maybe the “magical” 5 steps to grow your business through SEO? That’s probably because we learn at a young age that magic is a bad business word that really means smoke and mirrors or give me money and I’ll tell you a weak secret.

Believe it or not, you don’t have to learn a foreign language to use Google to help grow your business. Simple things like, what words you use in your business profile to be better recognized in search engines and how tools you can use to check areas you’re missing that are hurting your Google ranking.

Now meet SEO expert from Linda.co, Matt.

Matt started in marketing about 12 years ago. In those years he’s been involved in full-stack marketing and growing companies using local search words, Google profiles, websites, and anything and everything to help turn leads into customers.

This is where we learn about the company, Linda.

Linda is a company that exists to master local SEO for all businesses like plumbers, HVAC, painters, and more. Matt breaks down how to grow your search authority against your competitors so that when Googled, your company shows up first. It's not rocket science that ranking higher will get more clicks, more clicks turn into more leads, more leads turn into more customers, and...well you get it.

This show covers:

-Google business profiles and how to use them to be seen

-Maximizing some basic areas like using the correct language to exponentially grow your search position

-Having the proper data and the links that the internet looks for to be validated

-Optimizing your Google URL to improve your rank

-Internet tools that you can use to see if you’re compliant or not to improve your keyword success

-Your company address matters to Google more than you know

-Having smarter content, not just more

Matt goes on to explain how you can make sure your company can comply with Google’s terms of service and so many basic, low-hanging fruits that so many businesses are missing. Everyone knows that if you’re not visible, you’re not getting customers but what people don’t know is how easy and important some of these basic things are.

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EPISODE SPONSORS

⁠The Wooster Brush Company⁠

⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA)

⁠⁠DC Marketing Group⁠⁠

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