How to Scale Your Painting Business with Virtual Talent and Fractional CFOs
The Commercial Painting Podcast4 Aug 2025

How to Scale Your Painting Business with Virtual Talent and Fractional CFOs

FEATURED GUEST

Annie Newton

ABOUT

In this episode of the Commercial Painting Podcast, Annie Newton shares her journey from running a successful painting company in Washington to leading ProfitWorks, a firm that helps painting and service-based businesses grow through fractional CFO services and remote staffing solutions. With over two decades of experience in the trades, Annie offers profound insights on scaling smart, building effective financial back offices, and leveraging remote talent the right way.

She breaks down the differences between controllers and CFOs and when a business needs each. Annie also discusses the common “Death Valley” businesses that hit between $3–5 million in revenue—and how having the right systems, mindset, and talent can help push through to the next level.

Listeners will learn:

  • The right time to bring in fractional CFO or controller support
  • How to restructure your back office for growth
  • The pros and cons of hiring remote (especially offshore) talent
  • Why leadership buy-in is essential for remote hiring success
  • How to avoid common pitfalls with offshore workers—like poor accountability or lack of ROI
  • Why culture, clarity, and communication are essential for leveraging global teams


Whether you’re trying to offload tactical tasks, improve financial visibility, or reimagine your org chart, Annie’s insights are invaluable for leaders looking to scale their painting or trade business with confidence.

CONNECT WITH OUR GUEST

ProfitWorks

CONNECT WITH US

⁠⁠⁠Podcast website⁠⁠⁠

EPISODE SPONSORS

⁠The Wooster Brush Company⁠

⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA)

⁠⁠⁠⁠⁠DC Marketing Group⁠⁠

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