Episode 037 - Getting Into Copy Flow

Have you ever see a musician who's like this unimpressive guy, sort of could fade into the background at the drop of a pin.
Then he picks up an instrument, and he's like in a different universe.
What happened?
He'd tell you, "I got in the pocket" or "I slipped into the groove."
Another way to say that is, "I got into flow."
What's what we'll talk about today.
Advisory
Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
What Is "Flow?"
• Ease of writing
• Non-stop
• Low stress
• Easy access to creativity
• Could even feel like a rush - dopamine drop
Benefits Of Flow For Writing
• The writing's smoother, it's easier to read
• When you're in flow and you're writing - your writing is more likely to put the reader in a flow state
• A reader in flow state has turned critical thinking off. That person is more likely to be able to make a good decision about buying.
• When you're in flow, access to your imagination is better. Words come easier. Metaphors come easier. Creative selling ideas (that work) come easier.
• Flow helps you stay in a state of momentum and build up greater momentum. That means you'll get done writing sooner!
What Gets In The Way
• Not enough knowledge loaded up
• Not enough experience loaded up (Mental Representations - Ericcson)
• Premature Perfectionation
• If you hate what you're writing. Sorry, can't help you there
How To Get Obstacles To Flow Out Of The Way
• Do more study and research, especially on the current project
• Write a few more sales letters. You need to have those Mental Representations.
• Put off your Perfectionation until you've finished a full draft.
How To Get Into Flow
• See if you can get out of "hurry up and wait" deadline situations. Give yourself time to ponder.
• Understand flow comes best when you're in a creative space, where you're not feeling pressure, there's nothing on your mind, you're open. Not task-oriented space.
• Silicon Valley solution – will ask Scott Aughtmon tomorrow.


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