Pre-Launch Traps to Avoid with Brenna McGowan

What’s the opposite of a confident salesperson who makes it easy for you to buy? A nervous salesperson who jumps the gun and makes you want to run away! Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences. Because besides the successful implementers, Brenna’s she’s also seen nervous copywriters and offer owners jump the gun all too often. And ruin their chances at having a successful launch down the road by spilling too much information too early on! Brenna believes there’s a lot of misunderstanding of what a pre-launch does, as well as what it should NOT do. So she agreed to come back on the show and tell us today. Brenna’s specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch. But a lot of people confuse what to do during a pre-launch and what to do during the launch itself. And that’s what she’s going to clear up for us today. Here’s what we asked her: 1. What’s the biggest difference between a pre-launch email and a launch email? 2. What is the role of the pre-launch emails? How do you know if something belongs in a pre-launch email versus a launch email? 3. You say one of the biggest mistakes in launch emails is educating too much. Why is that a problem? 4. Can you give us an example of how a case study email can go wrong in a pre-launch—and how to fix it? 5. How does something you learn in pre-launch affect your launch? 6. Why is it important to adjust your launch copy, based on what you learn during the pre-launch? 7. Let's say someone doesn't have time to write a full pre-launch. What should they do? Brenna’s offer: Pre-launch calendar https://brennamcgowan.co/launchcalendar/
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