Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Marc Lore, Jet.com CEO

Recode Decode: Marc Lore, Jet.com CEO

Jet.com CEO Marc Lore talks with Re/code's Senior Commerce Editor Jason Del Rey about trying to build a new e-commerce giant when rival Amazon has a 20-year lead. Also: Why is Jet.com raising so much money? Later on: Kara Swisher, Lauren Goode and special guest Ina Fried discuss "The Hunchback of Cupertino," Apple's new iPhone battery case. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Dec 201545min

Recode Decode: Brian Rolapp, NFL Media Czar

Recode Decode: Brian Rolapp, NFL Media Czar

The NFL's media czar Brian Rolapp talks with Peter Kafka about why Internet companies might (or might not) get the rights to a soon-to-be-auctioned set of games. They also discuss what makes live sports different from other forms of TV and the impact of fantasy sports on the game. Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Dec 201533min

Recode Decode: Dick Costolo, Former Twitter CEO

Recode Decode: Dick Costolo, Former Twitter CEO

Former Twitter CEO Dick Costolo sits down with Kara Swisher to talk about what he's doing next, what he thinks of Twitter's future under Jack Dorsey and why men often fail to "do diversity." Later, Lauren Goode wheels in to Kara's desk to answer readers' questions about "hoverboards." Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Dec 201555min

Recode Decode: Ricky Van Veen, CollegeHumor Co-Founder

Recode Decode: Ricky Van Veen, CollegeHumor Co-Founder

In this first episode of Peter Kafka's new weekly "Re/code Decode" interviews, CollegeHumor co-founder Ricky Van Veen sits down with Peter to talk about monetizing content on the Internet and why it's so hard. Plus: Why is a lot of that content moving to "old" platforms like TV, and who's more powerful, Rupert Murdoch or Mark Zuckerberg? Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Dec 201532min

Recode Decode: Brian Chesky, Airbnb CEO

Recode Decode: Brian Chesky, Airbnb CEO

Airbnb CEO Brian Chesky talks with Kara Swisher about being in Paris during the city's recent terror attacks, and what the hospitality company is doing after a major political win in San Francisco. Later, Lauren Goode gets a new job as Kara's personal shopper, with some help from The Verge's holiday gift guide. Learn more about your ad choices. Visit podcastchoices.com/adchoices

30 Nov 201553min

Recode Decode: B.J. Novak and Dev Flaherty, The List App Co-Founders

Recode Decode: B.J. Novak and Dev Flaherty, The List App Co-Founders

The List App co-founders B.J. Novak and Dev Flaherty talk about their new mobile-social app for making lists and how tech is changing the entertainment world. Later, Lauren Goode joins Kara to talk about Apple's new iPad Pro and whether it's worth the upgrade. Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Nov 201550min

Recode Decode: Brent Bushnell and Eric Gradman, Two Bit Circus Co-Founders

Recode Decode: Brent Bushnell and Eric Gradman, Two Bit Circus Co-Founders

Two Bit Circus CEO Brent Bushnell and CTO Eric Gradman talk with Kara Swisher about their high-tech circus, STEAM Carnival; fixing education; and why playing games will break down kids' aversion to the sciences. Later, Lauren Goode finds out if the new BlackBerry Priv is good enough to challenge Kara's iPhone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Nov 201544min

Recode Decode: Aaron Levie, Box CEO

Recode Decode: Aaron Levie, Box CEO

Box CEO Aaron Levie talks with Kara Swisher about the next wave of enterprise companies and why having $80,000 is better than having $10 million. Later on: How could switching between iOS and Android be easier? Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Nov 201552min

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