Sneak peek: Is AI eroding creativity?

Sneak peek: Is AI eroding creativity?

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matthews, and Creative Innovation Lead at VCCP, Peter Gasston as they debate whether AI is truly democratising design or simply saturating our feeds with "slop".

In this clip from our upcoming episode, Steph and Pete discuss why access to powerful technology doesn't automatically translate into becoming a YouTube star, arguing that tools alone cannot replace vision.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Apr 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Apr 1min

Is AI eroding creativity?

Is AI eroding creativity?

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant Steph Inez Matthews, and Peter Gaston, innovation lead at VC...

9 Apr 38min

Engineering the next era of hybrid experiences

Engineering the next era of hybrid experiences

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern market...

26 Mars 29min

Sneak peek: Engineering the next era of hybrid experiences

Sneak peek: Engineering the next era of hybrid experiences

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern market...

25 Mars 1min

From attention to experience: The latest shift in brand strategy

From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

12 Mars 39min

Sneak peek: From attention to experience: The latest shift in brand strategy

Sneak peek: From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

11 Mars 1min

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