From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis

From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis

Maria Kathopoulis has firsthand experience with the frustrations of marketing spend that fails to deliver results. After investing $250,000 in agencies across two businesses without seeing the returns, she took a bold new approach—launching UNTMD, a consultancy that flips the traditional agency model on its head and prioritises tangible revenue and real outcomes over vanity metrics. Maria shares her journey from costly missteps to scalable growth, exploring why understanding your business metrics, knowing your customer, and demanding accountability from your marketing partners is more important than ever. Plus, discover how AI is transforming marketing strategies for solopreneurs and small businesses, and learn practical tips for maximising your budget, no matter how lean. Timestamped overview 00:00 Frustration with marketing spend 05:18 Rebuilding and marketing the app 07:08 Learning business metrics and marketing 13:37 Focusing on what drives profit 15:45 Common business mistakes and misconceptions 19:33 Marketing strategies for different industries 23:21 Using AI to empower businesses 27:06 Using AI for business growth 30:27 Using AI to streamline tasks 34:32 Focusing on high-yield channels 36:25 Challenges scaling and building teams 39:39 Keys to business longevity'' Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(502)

From hustle to happiness: rewriting the rules for small business success

From hustle to happiness: rewriting the rules for small business success

Declan Edwards is the founder of BU Happiness College,  a positive psychology researcher, and author of the book How to Be Happy. In this episode of Flying Solo, Declan explains why happiness isn’t j...

25 Juni 45min

The power of purpose: Cherie Mylordis on thriving in tough times

The power of purpose: Cherie Mylordis on thriving in tough times

Work futurist Cherie Mylordis explores the powerful role purpose plays in helping soloists and small business owners thrive—especially when times get tough. Drawing on her transformative experience as...

19 Juni 36min

From revenue to real wealth: Smart financial strategies for solopreneurs

From revenue to real wealth: Smart financial strategies for solopreneurs

Salena Kulkarni  is a chartered accountant, property investor, and the founder of Freedom Warrior . In this episode of Flying Solo,Cec and Salena sit down to unpack one of the biggest blind spots fo...

11 Juni 44min

Redefining success: How to thrive without sacrificing your wellbeing

Redefining success: How to thrive without sacrificing your wellbeing

This week, we dive into the perils of hustle culture and ask: what happens when your drive for success starts to derail your health, energy, and happiness? Our guest is Andrew Horsfield—author of Bet...

4 Juni 45min

The experiment mindset: Small tests, big business wins

The experiment mindset: Small tests, big business wins

In this episode, leadership coach Tamsin Simounds shares insights from her book 'The Experiment Mindset' on how to ditch perfection, take smarter risks, and make sustainable progress in personal and p...

28 Maj 44min

How successful founders spot opportunity and build brands

How successful founders spot opportunity and build brands

Bernadette Schwerdt is a copywriter, ghostwriter, business book coach, and founder of one of Australia’s leading copywriting schools. She’s spent years uncovering what makes entrepreneurs turn million...

21 Maj 48min

  From cringe to confidence: how to make selling feel good

From cringe to confidence: how to make selling feel good

Does the thought of sales and selling make you squirm? You’re not the only one. Yet, selling a part and parcel of doing business, so how can you get over the ick? To help us reframe our thinking and ...

14 Maj 36min

The rhythm of influence: mastering modern persuasion

The rhythm of influence: mastering modern persuasion

In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques. He emphasises the importance of timing, empathy, st...

7 Maj 37min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
rss-svart-marknad
lastbilspodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
rss-dagen-med-di
avanzapodden
borsmorgon
fill-or-kill
24fragor
dynastin
rss-veckans-trade
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
rss-kort-lang-analyspodden-fran-di