How Chinese brands are no longer merely imitating Western brands

How Chinese brands are no longer merely imitating Western brands

In a previous podcast, we looked at Chi-Fi, Chinese-manufactured Hi-Fi, which is gaining increasing recognition in the international Hi-Fi market. In this podcast, we will look in more detail at how this industry has developed from a low-cost manufacturing centre to an innovation and R&D hub, and how Chinese brands are now building products based on their own innovations that can match or outperform traditional rivals from the West. In the first part, we look at the historical development of the industry before moving on to policy and economic drivers. After that, we will consider examples of technological innovations originating in China and the Hi-Fi products developed from them. The podcast concludes by considering potential future directions and trends. The accompanying music is by Frédéric Sylvestre and hosted at pixabay.com, and is used under a Pixabay content licence.

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