Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?
Making a Scene Presents14 Apr

Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?

Making a Scene Presents - Touring Used to Sell Records. Now Records Exist to Sell Touring. What Happens Next?
The old deal is dead

For a long time, the bargain in music was pretty clear. You made records so people would care. Then you hit the road and turned that attention into ticket sales, merch money, and a bigger audience. Before streaming ate the center out of recorded music, albums were not just art. They were products with real cash value. Touring was promotion, and the record was the thing being promoted.

Now that whole machine has flipped. In 2025, U.S. recorded music revenue hit a record $11.5 billion, with streaming making up 82% of the market, while global recorded music revenue reached $31.7 billion. On paper, that sounds like a healthy business. But those big numbers do not mean the average artist is healthy. They mostly mean the pipes are full. The question is who controls the pipes, who gets the margin, and who is left paying for the van, the hotel, the crew, the ads, and the gas.

http://www.makingascene.org

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(600)

There Are Humans Inside the WAV File

There Are Humans Inside the WAV File

Making a Scene Presents - There Are Humans Inside the WAV File: The AFM AI Lawsuit and the Rights Revolution Independent Artists Should Start Building Now There is a wonderful moment at the end of mak...

2 Sep 22min

Gerry Casey's Interview with Jovan Webb

Gerry Casey's Interview with Jovan Webb

Jovin Webb did not find the blues. He was born into them. Raised in Baton Rouge, Louisiana, Webb grew up surrounded by gospel music, Southern church culture, Gulf Coast grit, and the kind of real-life...

29 Aug 28min

Interview with Leslie Waugh

Interview with Leslie Waugh

Making a Scene Presents an Interview with Leslie Waugh Leslie Waugh is a Texas-based Americana singer-songwriter whose music tells the kind of stories that country music was built to carry: not the gl...

28 Aug 54min

The Song You Already Own May Be Your Best Investment

The Song You Already Own May Be Your Best Investment

Making a Scene Presents - The Song You Already Own May Be Your Best Investment The Music Business Has Finally Discovered Something Artists Should Have Known All Along For most of the history of the r...

27 Aug 24min

Direct-to-Fan Platforms Are Becoming Discovery Platforms. Don’t Make the Same Mistake Twice

Direct-to-Fan Platforms Are Becoming Discovery Platforms. Don’t Make the Same Mistake Twice

Making a Scene Presents - Direct-to-Fan Platforms Are Becoming Discovery Platforms. Don’t Make the Same Mistake Twice There was always something pleasantly old-fashioned about the original idea behind...

26 Aug 23min

Don’t Close the Session Yet: Build the Revenue Package When You Finish the Master

Don’t Close the Session Yet: Build the Revenue Package When You Finish the Master

Making a Scene Presents - Don’t Close the Session Yet: Build the Revenue Package When You Finish the Master The Song Is Finished. The Business Asset Is Not. There is a wonderful moment in every recor...

26 Aug 26min

September 1 Is a Warning: Build an Exit Package for Every Music Platform

September 1 Is a Warning: Build an Exit Package for Every Music Platform

Making a Scene Presents - September 1 Is a Warning: Build an Exit Package for Every Music Platform There are certain phrases no musician wants to see in the subject line of an email from a company hol...

25 Aug 20min

Interview with Hugh Pool and Jon Ragusa of Mulebone

Interview with Hugh Pool and Jon Ragusa of Mulebone

Making a Scene Presents an Interview with Hugh Pool and Jon Ragusa of Mulebone Mulebone is the long-running blues and roots partnership of guitarist, vocalist, songwriter, and producer Hugh Pool and ...

22 Aug 1h 21min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
fordomspodden
mardromsgasten
dialogiskt
rss-p3-musikdokumentar
chilla-med-de-vet-du
badfluence
fem-i-topp
hemma-hos-strage
karatefylla
gott-snack-med-fredrik-soderholm
schulman-show
skandal
mannen-utan-spar
sexet
rss-bl-metal-podcast
nordmark-pod
podme-bio-4
rss-kulturkalaset